As our devices bring delivery services and food together, how do we decide what’s appetizing? Many of the traditional cues of a restaurant or grocery store – the smells of cooking of the texture of fruits and vegetables – do not translate to screen interfaces. In leading this app concept redesign, we took the hypothesis that expressive, instagram-worthy images were the core of the experience, and that users should be able to ‘flip’ through meals the way you’d flip through a recipe box. This redesign is a testament to the idea that in a future where food is delivered, we must first eat with our eyes.
Redesign of a ready-to-eat meal delivery service, currently active in the Bay Area.
Competitive landscape & strategy.
Wireframe and flow.
Design system library.
Abstract library for collaboration and frontend development.