Travel planning with friends is a bit graph problem and a bit game theory – as the number of participants rises, the number of possible solutions grows exponentially. For the planner, there are often additional burdens associated with setting up a trip. Scouting out trip options, balancing costs and finding common interests in a destination create a complex problem space. For this conceptual redesign, we sought to reduce the time and decision making to 3 simple interactions by offering a curated selection of options based on real-time flight pricing data.
Design of a companion app to Google Trips that brings simplicity to the problem of group travel booking.